Although it does say Facebook videos got 40% higher engagement - not clear where that number came from. Their graph on Likes, Comments, Shares doesn’t indicate that high a disparity and seems to put the disparity in favor of the YouTube videos. So… ?
Someone missed this during the Olympics, but stumbled across it today while doing some elections research (don’t ask). I really like the different approach to thinking about how people find and consume information.
This article talks about how the Seattle Times set up Facebook groups for high school alumni years (class of 2005, etc.) in order to gather people in one place and eventually mine them for info. Ostensibly these groups also became places where those people simply connected with each other. Given the explosion of VOA’s Facebook event page for the Egypt elections as a place for Egyptians to connect and share (and vent), I wonder if news orgs should think harder about how to create these types spaces for people, not to milk them for info but just as a service to bring them together (although hopefully they won’t mind if we tap them for participation every once in a while).
Further to the thoughts from last week (maybe slightly longer ago than that? anyone else have the feeling lately that time has lost all meaning?) about why no one’s thinking harder about new ways to present information that aren’t articles.
In a conversation yesterday about gaming, I was reminded that one of the fundamental challenges the news industry is facing (and one that it doesn’t seem to be addressing) is that the way we present news is pretty poor. The traditional article is a limited way to provide information or tell a story, and the traditional television package is even worse.
We’re getting slightly better at using the digital tools available to present information in the medium that fits it best, but we’re nowhere near fixing the experience of how a user navigates through information or stories (not between stories, within a single story). We should be providing pathways for people to consume information in all its rich context - whether they need historical background, to be grounded in geography, to feel the personal relevance of the news, it should all be there, easy to explore but not intrusive into the experience of any one piece of it.
Plenty of people are thinking about when to use slideshows or infographics, but why aren’t more people thinking about how all the elements of a story live together in a more harmonious and more usable way - one that helps a reader find the path they need to the components they want?
Here are some links I’ve come across recently on this topic, which I want to keep in mind as I think about it more and advance my own ideas (my 2009 thoughts seem a bit quaint now)…
Side note, they used Infogram to make this infographic (which for some reason wouldn’t post here as an image), and it looks really nice (other than the fact that they forgot to remove one item of dummy text). I’ve been meaning to try it for a while, but am getting really proud of my Illustrator skills so don’t want to move off of there.
“The best way that I have heard to describe it, is like being a good parent. If you purely listen to your children and just do what ever they say, you are not going to be a good parent. If you ignore your children and just go with your gut reaction, you are probably not going to be a good parent either. It’s a question of balancing your principles and your gut reaction about what you think is right while listening to what your audience is telling you.”—
Chartbeat CEO with a good explanation of how analytics should drive reporting
I don’t know what this has to do with digital media, other than that it’s just such a cool and simple idea. I know it’s been around for a while, and been done elsewhere, but I just rediscovered it recently.
Just shows the importance of thinking creatively and not being stuck in ideas of what content is “supposed” to look like. Lovely.
Really cool data display, IMHO. What I love about this is that all you have to do is look at it to glean some insights, but it also lets you dig in to get more information. In fact, if I have one criticism (“criticism”), I wish there was another layer to dig down into.
Really great project. If all this was was a crowdsourced attempt to find out how Guardian readers are being tracked across the internet, it would be cool. But the fact that they also took the time to find out what cookies are tracking users on their own site, and to put together a neat little demonstration of where and why those are used, takes this to the next level. #inspiration!
Now that Google Analytics allows you to share Dashboards, I thought I would share some of the ones I created for the step-by-step guide. Copy the link and paste it in your browser. Then just apply it to any profile(s) you like. The layout and settings will be applied to your own data.
Once you have the dashboard in your profile, you can add, delete, and edit the widgets to suit your needs.
1) You do not have to like a page to add it to an interest list (so it will be interesting to watch if this has any impact on user behavior around liking pages - I don’t know if it has on Twitter where you have the same options to follow/list). Just use the little gear icon at the top of any page.
I wonder if Facebook is planning a “list” button similar to the current like button, or social plugins to feature your lists. That would be neat.
2) Only users can create interest lists right now, not pages (too bad - it would have been nice to be able to curate lists as pages. Maybe this will come somewhere down the line)
3) Right now I don’t see a way to extract data on how many people have listed you or your page. Hopefully this is coming in the future, especially if some people start listing instead of liking pages.
You do get a notification when someone subscribes to your list, and a little heads up when someone shares it, as seen in this screenshot.
4) Right now I don’t see where other people can access your public list. Creating a list did generate a post on my wall (so ostensibly also in my friends/subscribers’ newsfeed), but I don’t see a place to access all my public lists from my profile.
UPDATE: It’s under your subscriptions. Not the most intuitive, but it’s there.
5) Just like posts, you can set and change the privacy settings of your lists at any time. You can also choose what types of updates show up in your list feed (posts, photos, games, comments/likes, music/videos, others).
In the same menu where you change these settings, you can decide whether you will receive notifications of new items in your list (notifications being a little icon showing number of new items, like for the pages you manage - I don’t believe these show up as your personal notifications). This setting is global for all lists rather than differentiable list by list.
UPDATE: So far the notifications have not been working for me - may just be a bug that Facebook needs to iron out.
6) Apparently top posts from your lists will appear in your newsfeed. I haven’t seen that happen yet.
UPDATE: Now I have. Here’s how it looks when that happens.
7) If you go to facebook.com/addlist, you can search all public lists by name and subscribe to other lists (also accessible by clicking “add interests” in the left sidebar).
Your own lists and subscribed lists are differentiated by the color of the list icon (green = subscribed, blue = own).
8) Just like everything else in your sidebar, you can move a list up to the favorites section at the top by clicking on the little pencil icon.
I’m going to keep updating this as I discover new quirks to share - interest lists have only been available a few hours so far, so I’m sure there’ll be much more to find.
I’ve been trying to gather together some comprehensive information about the specs for profile customizations on various social media platforms. I’ve got a bunch, but there are some question marks as well. If you have any information to help flesh this out, contribute it and let’s build out a really useful resource…
UPDATE - NEW DESIGN…
Profile image: Square, displays at 125x125 (but apparently it should measure at least 180x180?)
Thumbnail: A square piece of your profile image, as shown below, shrunk to 50x50. Can also scale your full profile image to fit in the box.
Main image and thumbnail: square image, max 700k
Background image: Needs to fade to a replicable color on the right edge and bottom, Difficult to predict how much space you will get on either side of the Twitter content – depends on screen resolution and browser size.
Can also decide color of links
Avatar: Avatars can be up to 1600x1600 pixels, displays at 36x36 pixels
Background: content = 970px wide in the center, Endless scrolling, so you should have something that fades out
Banner (Partner channel only): needs to be included as part of the background. Can push your content down by up to 150px to display the banner section of the background. Insert an image map to create links.
Watch page logo (Partner channel only): 25px h by anything up to about 200px wide
A spot-on look at both the frustrations of a social media manager, and what we can do (have to do!) to get ourselves more integrated into the news process. We all know we’re more effective when we’re in the mix rather than on the sidelines, and here’s a good reminder of what we can do to make that happen.