“The top five companies in our sample that generate the most clicks link to their own sites 37.9% of the time. And the top five companies in our sample that generate the most conversions link to their own sites 41.6% of the time. This feels like a pretty solid sweet spot.”—
“The primary purpose of an editor [is] to extend the horizon of what people are interested in and what people know. Giving people what they think they want is easy, but it’s also not very satisfying: the same stuff, over and over again. Great editors are like great matchmakers: they introduce people to whole new ways of thinking, and they fall in love.”—
I’ve been trying to come up with an example of a site that did a good job building in the idea of social capital, because a team that I’m working with is building a blog curation network, and hopes to get user participation. I suggested they’ll get more participation if they build in a way for authors to build up social capital, or reputation, through their posts. Sort of like how Amazon provides rankings for reviewers, or how forums prominently display credentials for posters.
It reminded me that Africa Rural Connect had done a good job building in social elements around ideas. Endorse, donate, comment - all prominently displayed and available as sorting options. It’s built on Wegora, which I posted about quite a while ago on here.
I don’t know if it ever took off or what it’s doing now, but the social capital concept is nicely used.